Elbert Hubbard’s 2nd wife, Alice Moore, was born on June 7, 1861. She was five years younger than Elbert. Her first career was as a school teacher which brought her to East Aurora. She boarded with the Hubbards because in those days single women could not live alone and her roommate was getting married. So Bertha Hubbard, Elbert’s first wife who was on the school board, offered Alice a room in her home.
Elbert and Alice enjoyed an intellectual friendship initially, which eventually blossomed into a love affair conducted secretly. The affair finally brought about Elbert and Bertha’s divorce, more than ten years later, with a daughter almost the same age.
After marrying Elbert, Alice took on multiple careers along with those of wife and mother. Journalist Sophie Irene Loeb wrote of Alice in 1910: “Besides being a mother, Alice Hubbard is a woman of varied occupation. She supervises the work in a manufacturing establishment employing five hundred people. She has charge of two unique hotels run as home, where visitors come from all over the globe. She is a writer on various subjects and assistant editor of two monthly magazines. She is the author of several books. She pays almost daily visits to her farm of three hundred acres, which provides all the food consumed in her extensive household.” (quote taken from the book, “Head, Heart and Hand” by Marie Via and Marjorie Searl, sold in the Roycroft Copper Shop).
Elbert was lucky to have such a talented manager for a wife. She made it possible for him to go on his extensive speaking engagements, keeping the Roycroft fires burning brightly behind him.