Many Roycroft followers believe Elbert Hubbard met William Morris - often referred to as the Father of the Arts & Crafts Movement - on Elbert’s first trip to Europe in 1894. This is not surprising as Hubbard himself was the one that started the myth. But conflicting stories are always the first clue that this was likely a marketing ploy of Hubbard's.
Paul McKenna, in his book “A History & Bibliography of the Roycroft Printing Shop” (1996), puts this myth to rest as he relates what “Bert” (Elbert Hubbard II) wrote (in “Impressions”) about his visit to Kelmscott Press with his father in 1896: they visited Morris’ residence and Hammersmith shop on Tuesday, June 30, 1896. They had a tour, and saw sheets of a work in progress (Chaucer), but did not meet Morris as he was ill and not receiving guests.
Further evidence that Morris and Hubbard did not meet is in May Morris’ insistent denial of any such meeting. William Whitla, a William Morris scholar, was the keynote speaker at the 2007 Roycroft Campus Arts & Crafts Conference, and related May Morris’ vehement denial that Hubbard ever met her father. She referred to Elbert as that “obnoxious imitator”.
There is no doubt, however, that Elbert was sufficiently impressed with Kelmscott that he was inspired to continue in his writing profession with a goal to create an American version of Morris’ enterprise. In this, he succeeded, and the buildings stand today; inspiring us to restore them and continue the Roycroft Renaissance. See the Power House building being rebuilt on the RCC FaceBook page!
- Sue
