Since 1897, the Roycroft has supplied the East Aurora Advertiser with news stories from the doings of the Roycroft Shops and Elbert Hubbard. In the early days of the enterprise, as Elbert was expanding his land holdings in the vicinity of Main and Grove Streets, these purchases would be published in the newspaper.
For example, in the July 31, 1902 issue, it was noted that Elbert Hubbard had purchased the Doyle residence on Prospect Avenue and would fit it up as a dormitory for Roycroft visitors.
But then on September 4, 1902, the newspaper reports that Mr. Louis Schell of Buffalo has moved his family into the Doyle house on Prospect Avenue. Mr. Schell was employed as a pressman at the Roycroft. Perhaps it was a dormitory for visitors at the end of the summer and then the Schell family took up residence.
Plans were always fluid for Elbert. If one idea didn’t pan out, then he would reassess the situation and try something else.
- Sue, RCC Blogger